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Category Archives for "Branded Podcasts"

Influence Customer Loyalty by Forging a Deeper Connection

Businesses want customers. Repeat customers. Loyal customers. But what are loyal customers?  They are drawn to our offers, they engage with us, they’re happy with and what to share the outcome of that engagement, and because we’ve built trust they’re willing to repeat that process over and over. Loyal customers, though small in number, will spend more money […]

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A Branded Podcast can Build Customer Trust and Connection

We know that building a deeper connection with our customers can create trust and grow loyalty but how can a podcast help achieve that result? 1 Podcasting Cultivates RelationshipsHumans are social creatures, we thrive on building and maintaining social bonds. We also generally find ourselves being drawn to those like us.  But how can a business […]

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How to Build a Successful Branded Podcast

Creating a Successful Branded Podcast in 3 Steps 1. Determine if Your Avatar is ListeningWhat is your demographic? Do they even listen to podcasts? You should know the answer before you commit time and resources.   According to Edison Research, 40% of Americans between the ages of 12 and 24 and 39% between 25 and 54 […]

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