When you first decide to start a podcast for your business there are many things to consider. You probably already have a solid foundation for your business but podcasting is different. Some of your foundation may overlap but there are critical elements to a podcasting infrastructure you don’t want to overlook.
Website or Blogging Platform
If you already have a website and blog then you're ahead of the game. One prime benefit of podcasting is that it gives you a steady stream of fresh content. Please don’t let that content go to waste. It can help with your SEO as well as help build an audience for your podcast.
Utilize a blogging platform to release show notes associated with each of your podcast episodes. Show notes can be as simple as a way to listen to the episode and any relevant links or they can be much more in-depth including detailed notes, links, opt-ins, and even full transcripts. Whatever format you choose just be sure to capitalize on your new content-generating podcast.
If you hire out for all your production you probably won’t need to worry about this but most businesses will be recording their own episodes even if they outsource the editing. Audacity and Garageband are two free recording platforms that are more than most people will ever need when it comes to recording and editing podcasts. Learn to do some simple editing and mixing and you’ll have a better idea of what is necessary to produce good audio when the time comes to hire someone to do it for you.
Podcast Hosting Platform
Podcasts take up a lot of bandwidth so you don’t want to try to host your files where your website is. That’s a disaster waiting to happen. There are plenty of free, low-cost, and paid platforms available to host your podcast. And, if you don’t already have a website there are podcasting hosts that integrate web hosting into their offerings to give you an all-in-one solution.
Social Media Profiles
You probably already have social profiles for your business but if you don’t now is the time to set them up. You’ll want to utilize social media for promoting your guests and sharing your content. There are so many different types of social posts that can be made from podcasts and you don’t want to miss the opportunity to build your audience through all available channels.
Like I mentioned previously, podcasts take up a lot of space. If you are recording your own episodes or even if you aren’t you’ll want to save a copy of your IP. You’ll want easy access to these files in the future to use the content to create other assets for your business. Cloud storage is the best way to organize your audio files. There are plenty of inexpensive and reliable options available today. You never know when you might want to create a book or white paper based on the information you’ve uncovered in your podcast interviews.
These are just a few pieces you can use to make the creation, promotion, and distribution of your podcast easier. Over time, you’ll find the bottlenecks in your process and you can add more apps and software to create an even more streamlined workflow.