Cast Global Media

Services

Reduce Customer Acquisition Costs and Increase Employee Retention with Strategic Podcast Consulting

Over four and a half billion people use the Internet every day. Over 150 million people listen to podcasts at least once a month. There has never been a better opportunity to reach potential customers and build your internal communications through podcasting.

The Stats 

  • For every $92 spent acquiring customers, only $1 is spent converting them. (Econsultancy, 2016) 
  • Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016)
  • 12 million people listened to a podcast for the first time in the last year.
  • 55.6% of respondents said they purchased an item after hearing it advertised on a podcast.

Podcasting grows your business’s presence online and creates more sales as your awareness grows. It helps bridge the gap between teams, leaders, and communicating with customers through a more effective means of communication.

Podcasting Helps Organizations:

Get targeted results.

What makes podcasting effective is how laser focused it is. You can target specific demographics, regions, buying habits, and communication channels.


It’s the future.

We live in a digital-thinking world. Everything we consume is either on our phones or computers. Because of this, providing audio to your target audience and employees is an effective way to reach them.

Converts.

Podcasting is about more than episodes. It can help you convert those listeners into actual consumers. With the proper podcast strategy, you can grow your customer base exponentially.

Increase brand loyalty.

With podcasting, your marketing and communication is easier to stay connected with your existing customers. By keeping them engaged, you’ll build more loyalty. It also helps employees connect more efficiently.

I'm the founder of MaJenDome and the EdUp podcast and I recently enlisted Cast Global Media's services as a podcast consultant to help me with some ideas on how to market and take things to the next level. Millette was able to distill the information and develop a practical and focused course of action for me to implement. Going forward I feel I have a better understanding of the process, more focus, and greater clarity! If you need to learn how to implement a podcasting strategy or reevaluate your current strategy, I highly recommend hiring Millette's company, Cast Global Media. She is FANTASTIC!!!

Elvin Freytes ‧ Founder

What We Do

Our podcast consulting focuses on the core fundamentals of podcast marketing and communications. 

We teach you how to harness the power of all things podcasting. We reduce your customer acquisition costs and increase your employee retention rates through strategic podcast marketing. 

We teach how to utilize podcasting for engagement strategies for internal and external storytelling as well as execution of high-visibility audience engagement opportunities. We help you elevate your content to support firm initiatives, transform employee downtime, build individual and corporate thought leadership and drive brand loyalty.

Whether providing solutions through consulting, training, speaking, or coaching, our mission is to demystify podcasting with our expertise.

Ready to start?

Let’s talk about how you can create a plan that leads to growth, more sales, and better communication.

Services

Consulting Services

Comprehensive training for executives, department heads, business leaders, and teams on practical podcasting. Our consulting service provides strategy, education, and optimized podcast training. We teach you how to harness the power of audio for future-focused communications.

Podcasting Assessments

A customized podcast assessment that gives you a snapshot of your organization’s online presence and internal communications effectiveness. It will give you instant data that you can use to grow, increase sales online, and modernize your employee communications.

Workshops and Retreats

We offer full and half day workshops on the following topics:

  • Creating compelling podcast content.
  • Content marketing through podcasting.  
  • Using a podcast to increase social media engagement.
  • Converting cold leads using podcasting.
  • Online audience growth through audio. 
  • Internal podcasting and communications strategy.

Implementation Services

Coming Soon!

We Work with the Best

If you need more or less, we completely understand and have options. 

The bottom line is we only want to work with organizations that are committed to growing and are determined to stay at the forefront of their industry through the use of a more modern communications strategy. 

When our clients hire us, they know they are getting the latest podcasting strategies. We ask that you fill out a short form below so that we can assess if your company’s needs are where our skills and experience will be put to best use.

>